Diamond Packaging recently won 10 awards in the 71st annual North American Paperboard Packaging Competition, including a Gold Award and an Eco Gold Award in the “Cosmetics” category for Elizabeth Arden’s John Varvatos Artisan Acqua carton. The packaging features tightly registered offset printing with intricate embossing accents. All paperboard components were manufactured using 100% wind energy.

Gina Rokose, design director at Elizabeth Arden, comments on the winning design: “The John Varvatos Artisan Acqua carton continues the luxurious craftsmanship of the John Varvatos brand. I wanted to create a design that had a unique custom-made look and feel, yet still was very masculine. The rugged embossed finish and color gradations convey this masculine artisan appeal.”
Still, creating the multi-level embossed ‘sand’ pattern, which is inspired by Mediterranean beaches, was not a simple process.  Rokose says, “The most challenging aspect was making the design look home-crafted yet with a modern edge. I feel this was accomplished through the simplicity of the logo versus the craft paper behind it. I also faced the challenge of keeping the special effects such as the tight embossing and contrasting finishes within our budget.”